The Strategic Planning process helps to define a company’s direction and provides tools to help make decisions on how to allocate its resources to support a business plan. Various models and business analysis techniques are used to examine business needs, identify opportunity, and determine future impact and consequences of decisions.
Basically a strategic plan will answer key questions such as:
- Where do we stand and where are we going?
- What do we do?
- For whom do we do?
- When do we do?
- How do we beat or avoid our competition?
Our ten step approach below enables us to deliver our clients with a strategic plan that is both decision and action-oriented:
- Conduct an assessment to identify “SWOT” (Strengths and Weaknesses and Opportunities and Threats)
- Identify and prioritize major issues/goals
- Design of major strategies (or programs) to address issues/goals
- Design/update vision, mission and values
- Establish action plans (e.g., objectives, resource needs, roles and responsibilities)
- Record issues, goals, strategies, updated mission and vision, and action plans
- Develop the yearly operating plan document
- Develop and authorize the budget
- Conduct the organization’s year-one operations
- Monitor/review/evaluate/update strategic plan document (annual process)
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